jeevan amar
LIC’s New Jeevan Amar is a Non-Linked, Non-participating, Individual, Pure Risk Premium Life Insurance Plan. Its primary purpose is to offer financial protection to the insured’s family in the event of the insured’s untimely demise during the policy term. You can buy this plan offline through licensed agents, corporate agents, brokers, and insurance marketing firms. It serves as a valuable safety net for the policyholder’s loved ones in times of need.


Death Benefit

Death Benefit:

If the policyholder passes away during the policy term, the Death benefit is determined as follows:

For regular or limited premium policies: The highest of 7 times the Annualized Premium, 105% of Total Premiums Paid, or the assured death amount.

For single premium policies: The higher of 125% of the Single Premium or the assured death amount.

Maturity Benefit:

If the life assured survives to the end of the policy term, no maturity benefit is provided.
Survival Benefits

Eligibility Conditions

Minimum Age at entry [18] years (Last Birthday)
Maximum Age at entry [65] years (Last Birthday)
Maximum age at Maturity [80] years (Last Birthday)
Minimum Basic Sum Assured Rs 25,00,000/-
Maximum Basic Sum Assured No Limit* As per underwriting decision
Policy Term [10 to 40] years

Payment Options Available

Mode of Instalment payment Minimum instalment amount
Monthly Rs 5,000/-
Quarterly Rs 15,000/-
Half-Yearly Rs 25,000/-
Yearly Rs 50,000/-


(i) For Single premium policies: In the unfortunate event of the Life Assured committing suicide, whether sane or insane, within 12 months from the risk commencement date, the Nominee or beneficiary will receive 90% of the Single Premium paid. (ii) For Regular/Limited Premium Payment policies: If the Life Assured, whether sane or insane, commits suicide within 12 months from the risk commencement date, provided the policy is active or within 12 months from revival, 80% of the premiums paid until the date of death will be paid. The Nominee or beneficiary will not be entitled to any other claims under the policy. This clause does not apply to lapsed policies as no payout is made in such cases. Note that the Single Premium/Premium mentioned does not include taxes, extra premiums, or rider premiums, if any.
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